>> not big monetarily but the beginning of the final sprint. it starts with $5 million in eight states but there's 15 new ads the romney campaign is about to launch. and he now, as the official nominee, with spend money from the general election. he had over $185 million in the bank cash on hand last month. he raised 100 million since then so he has the opportunity to spend big. this is the start. eight key battleground states but three, michigan, wisconsin and pennsylvania, and romney and paul ryan's native state, it suggests the romney ticket trails by # 7. >> you'll be there every step of the way. carl cameron, thank you. with us, rick newman, u.s. news and world report and author of rebounders, how winners pivot from setback to success. you look at this,nd this can't be the book end the president hoped for.